We turn hotel teams into their own revenue experts.
RoomRate equips independent hoteliers to handle shifting markets with total confidence. Through practical, reactive training, we teach your team how to adapt pricing in real time and stay alongside you just long enough to lock in the process until you're completely self-sufficient.
Not a booking agency. Not a report-and-leave consultant.
We train, not just sell
We don't sell your rooms for a commission. We build the pricing and distribution skills your own team runs.
We stay to monitor it
After the training, we track the numbers with you — weekly and monthly — so the strategy holds, not just for the first month.
Everything personalised
Every hotel's team, systems and market are different. We scope each engagement to what your property actually needs.
Four main services, one goal: better revenue per room
Rate Optimization
Dynamic pricing, BAR structure, and restriction rules tailored to your property's actual demand patterns.
Online Marketing
OTA channel mix, rate parity across sales channels, and listing optimization to capture higher-margin bookings.
Revenue Analytics
Demand forecasting, budget preparation, and competitor set tracking to ground your commercial decisions in data.
Training & Education
Hands-on, reactive training for front-office, reservations, and sales staff so your team runs daily operations with total autonomy.
See the full breakdown of what RoomRate can cover
Not every property needs all of this — we scope each engagement to your team, systems and market.
A. Commercial & financial training
- Sales & reservations training with a commercial mindset: what each booking contributes to profitability.
- Core financial planning: fixed vs. variable costs, break-even point, basic tax impact.
- Phone & email reservations handling, revenue management, data analysis and demand forecasting.
- Reading and acting on RevPAR, ADR, Occupancy and RevPASH, with weekly/monthly reports.
- Managing availability and pricing across every channel: dynamic pricing, allotments, overbooking strategy.
- Designing offers, packages and partnerships with agents and OTAs.
- Sales pitch, service culture, upselling & cross-selling.
B. Operational & strategic consulting
- Reviewing and reorganising internal processes to improve efficiency and profitability.
- Workflow review: simplifying processes, automating tasks, using resources better.
- Support choosing and getting the most out of PMS, channel managers, RMS.
- Strategic input on commercial identity, growth, market positioning and revenue optimisation.
- Proposals for new partnerships, products or services.
- Competitor and local market analysis.
- Setting and revising pricing policy based on occupancy, demand, competition and seasonality.
A simple engagement, built around your hotel
Revenue audit
We review your pricing, channels and data and show you where revenue is being left behind.
Strategy & team training
We build the pricing strategy, then train your team on the steps so they can run it themselves.
Ongoing monitoring
We track performance with you week to week, and stay involved so the strategy sticks.
George A. Diamantis, MSc, MBA
George also serves as Director of Academic Development for Tourism, Hospitality, Events & Culinary Arts at Swiss Alpine – City Unity College, contributing to the development and enhancement of academic programmes, curriculum quality, innovation, industry relevance, and the student learning experience.
Alongside his academic leadership, he works as a hotel revenue management and financial planning instructor, trainer and consultant, with a particular passion for numbers, analytics and data-driven decision-making. He enjoys turning financial and performance data into practical insights that support better decisions, profitability and operational efficiency.
His philosophy is simple: numbers should support decision-making, not replace critical thinking.
"RoomRate helped recruit our ideal staff and supported us through the entire season with ad-hoc training across operations and pricing. Thanks to their hands-on guidance, our net revenues increased by 4.3% and guest satisfaction score jumped by 17.6%."
Stamatina Rafti
Operations Manager, La Ponta Villas Santorini
Let's find the revenue your hotel is missing.
A first call is free and takes about 20 minutes.